Overview
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Why Study Marketing at PBA?
Engage with an established, diverse, global community where essential business and marketing concepts blend seamlessly with deep roots in Christian practice and tradition. Through experiential learning in strategy, design, research, branding, and communications, you’ll become a confident marketer capable of creating compelling messages and meaningful connections with audiences.
- Christ-Centered Framework: Pursue solutions founded on faith and biblical principles in everything you create and communicate.
- Strategically Located: Gain access to networking opportunities and hands-on experiences in the heart of Palm Beach County’s business and financial district.
- Titus Center for Franchising: Explore unique opportunities through one of the nation’s leading centers dedicated to franchising and entrepreneurship. .
- Study Abroad Opportunities: Expand your global perspective through business experiences in destinations such as Austria, Peru, South Africa, and China. .
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Chart Your Path. Launch Your Future.
What You'll Learn
Through PBA’s B.S. in Marketing, you’ll discover:
- Business-appropriate communication skills
- The ability to perform collaboratively in a group or team
- Ways to identify, analyze, and apply critical thinking
- Business skills in technology, finance, research, global business, accounting, management, marketing, and business law
- The impact of a Christian worldview within your marketing practices
Program Details
The Marketing program at PBA equips students with a strong foundation in business principles while developing specialized expertise in branding, consumer behavior, market research, digital marketing, and strategic communications. Students graduate prepared to lead, innovate, and communicate effectively in today’s evolving marketplace.
Consumer Behavior
Examine how consumers make purchasing decisions and learn how marketers use behavioral insights to create effective campaigns, products, and brand experiences.
Digital Marketing
Explore digital strategies, social media marketing, online advertising, content creation, and emerging technologies that help organizations connect with audiences in today’s digital marketplace.
Marketing Strategy
Develop the skills needed to create, implement, and evaluate marketing plans while analyzing competitive environments and organizational goals.
Franchise Concentration
Prepare for leadership roles in franchise management through coursework focused on entrepreneurship, business operations, management, and franchise development. Students gain practical experience and business insight through hands-on learning opportunities and internship experiences.
Marketing students benefit from the resources of the Rinker College of Business, including collaborative learning environments, professional networking opportunities, and student organizations that connect classroom concepts to real-world business experiences.
Learn from dedicated faculty members who bring a combination of academic expertise, professional experience, and a commitment to student success. Through mentorship, hands-on learning opportunities, and personalized guidance, PBA professors help students develop the knowledge, skills, and confidence needed to achieve their academic and career goals.
Marketing students gain practical experience through internships, career workshops, networking opportunities, and experiential learning projects. Through real-world experiences and mentorship opportunities, students develop professional skills that prepare them for careers in marketing, communications, branding, and business leadership.
Students can also participate in PBA’s chapter of the American Marketing Association (AMA), where they build professional networks, compete in national competitions, and gain hands-on experience in the marketing field.
Entry Requirements
- Completed application
- Official high school transcripts
- Additional admissions materials as required
Visit the Office of Admissions website for current application, scholarship, and financial aid deadlines.
Career Outcomes
Marketing professionals play a critical role in helping organizations communicate, grow, and connect with customers. According to the Bureau of Labor Statistics, earn a median annual salary exceeding $133,000.
Potential career paths include:
- Advertising & Public Relations
- Market Research
- Product Management
- Brand Management
- Retail Marketing
- Digital Marketing
- Nonprofit Marketing
- Sales & Business Development
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What Can You Do With a Marketing Degree?
Student Stories
Marketing students gain valuable experience through internships, professional organizations, national competitions, and experiential learning opportunities. These experiences help students build confidence, develop leadership skills, and create meaningful connections with industry professionals. Check out the stories below to see how PBA marketing students are applying their skills both inside and outside the classroom.
PBA’s American Marketing Association Earns Honorable Recognition
PBA’s American Marketing Association chapter earned an Honorable Mention in its first-ever AMA Collegiate Case Competition. Competing against nearly 500 universities nationwide, students developed a sustainability-focused marketing campaign that placed them among the competition’s top teams.
Von Michael: Purpose, Faith, and Leadership
Watch Von Michael’s story below to learn how his experience as a Marketing major at PBA helped him discover his purpose and pursue his calling. Through chapel, worship, and Workship, he developed the faith, leadership skills, and confidence that now guide his ministry and music.
Financial Aid
PBA’s robust scholarship program awards over $3 million every year. Invest in your learning with major-specific scholarships and other financial aid opportunities, which are awarded to 97% of our undergraduate students. Explore the resources below to learn more about tuition, financial aid, and scholarship opportunities.
